online influencing
the playbook is expiring.
essays on the collapse of the algorithmic influencer economy — platform dependency, AI-flooded feeds, and the path to owning the relationship with your audience.
- dolly never rebranded and neither should youa lesson we can learn from dolly parton on making people always remember you.
- the old influencer playbook is dead and it's not coming back.the creator economy isn't dying. it's splitting in two, and only one side survives.
- how to know if you're in a creator identity crisishow the saturn retrograde in aries may affect you as a creator right now
- the algorithm is your expiration date, not your enemyplatform dependency will always be a contract with a system that will forever change its terms.
- why your attention is an asset algorithms can't commodifythe only thing scarce right now is what you carry in a world where machines can replicate anything and anyone